Streaming for leagues and live events
Stream every match on your own site. Keep the fans and the revenue.
Plug in a camera and go live worldwide. Tickets, subscriptions, ads, merch and AI highlights run on your domain, under your brand. No code, no gatekeepers.
A 20-minute walkthrough on your league, your event, your numbers.
Pick a revenue line to see it on the stream. Illustrative preview.
Just shippedSubstream just finished implementation for a cricket league.
Talk to us about your league →The problem
Your fans are watching. Someone else is getting paid.
Stream on a social platform and it keeps the viewer, runs its own ads and decides who sees your match. Sell your rights and you hand over the audience with them. Substream puts the stream, the fan relationship and every revenue line on a site you own.
How it works
From camera to checkout.
Substream works with any production setup. We handle everything after the camera, so your team stays on the event.
- 1Any camera, anywhere
Capture
Phone, DSLR or a full broadcast truck. The plug-and-play transmitter goes live over RTMP/SRT in seconds.
- 2From any browser
Produce
Graphics, replays and dynamic ad markers in the cloud. Or keep the production setup you already have.
- 3Your branded hub
Deliver
A streaming site on your domain with SSO, registration and instant paywall control.
- 4Every revenue line
Monetize
Paywall, Shopify-ready merch, ads and sponsors, with real-time analytics and AI highlights.
Monetization
Six revenue lines in one player.
Turn on the ones that fit your audience. Each is a switch in your dashboard, and each dollar is tied to a fan you can reach again.
Pay-per-view & ticketing
Sell a virtual seat to every match or event.
- Early-bird pricing and discounts
- Capacity limits and waitlists
- Stripe, Apple Pay and Google Pay
Season passes & subscriptions
Turn one-off viewers into recurring revenue.
- Free preview before the paywall
- Device and concurrent-stream limits
- Geo-restrictions per territory
Advertising you control
Server-side ad insertion with your partners and your rates.
- Pre-roll and mid-roll breaks
- You set frequency and CPM
- Direct-sold or programmatic
In-stream commerce
Drop products into the player while the crowd is hot.
- Connect your Shopify store
- Product carousel and flash deals
- Quick checkout without leaving the stream
Brand sponsorship
Give sponsors inventory they can’t buy on social platforms.
- Logo bug with position and opacity control
- Rotating banners across sponsor tiers
- Sponsored segments and pre-roll
Betting & odds overlays
Show live markets on the stream where it is legal to do so.
- Live odds ticker and quick-bet cards
- Geo-restriction checks
- Responsible gaming messaging
Audience ownership
Every viewer is a name and an email, not an anonymous view.
Fans register on your site to watch. That turns a broadcast into a fan database you own: who watched, what they bought, and how to bring them back for the next match.
- Name and email for every viewer who tunes in
- Watch time, purchases and return visits per fan
- Revenue by event, by stream and by channel
- Export to the CRM and email tools you already use
Illustrative data
The platform
Everything you need to stream, monetize and scale.
Built for leagues, clubs and federations. Equally at home with concerts, conferences, creators and church services.
White-label streaming hub
Launch a streaming service that is unmistakably yours: logo, colors and domain, with fan registration and SSO built in.
Low-latency live, up to 4K
Streams start in under two seconds on LL-HLS, with multi-camera support and delivery across 200+ points of presence.
AI highlights and captions
Key moments are clipped automatically within about a minute, captioned, and ready to post while the match is still on.
Every fan, every language
Real-time subtitles, live chat translation and AI voice dubbing open your stream to fans who don’t speak the commentary language.
Simulcast to socials
One-click fan-out to YouTube, Instagram, X and Facebook. Use the platforms for reach and bring fans home to your site.
One pane for the whole event
Quality of experience, revenue and fan CRM in a single dashboard, with a summary report after every event.
VOD library
Every stream becomes on-demand content on your site: full replays, highlights and archives your fans can come back to.
Enterprise-grade security
SOC 2, GDPR and PCI DSS. DRM, geo-blocking and a PCI-compliant paywall protect both the content and the checkout.
For sportsbooks and prediction markets
Put the market on the match.
Overlay your odds and bet cards on a first-party stream inside your own app or site. Fans watch and bet together, in sync, without leaving for someone else's platform.
Watch and bet on one screen
Odds and bet cards sit on top of a first-party stream, so fans never leave to place a bet or check a market.
Markets that move with the play
Low-latency delivery keeps the picture in step with your live markets. The ticker updates in real time.
Compliance built into the player
Geo-restriction checks before any market is shown, responsible gaming messaging on by default, odds in the format your users expect.
Match winner
Total runs over/under 165.5
Powerplay winner
Operator settings
- Live odds ticker
- On
- Quick bet
- On
- Geo-restriction check
- On
- Odds format
- American
- Update frequency
- Real-time
- Responsible gaming message
- Enabled
Illustrative markets and odds. Betting features are only enabled where they are legal.
Revenue estimator
Is streaming worth it for you?
Set your audience and the revenue lines you would turn on. The estimate updates as you go.
Revenue lines
Benchmark CPM for this category: $25
Estimated revenue per month
$3,270
4K views a month · $39,240 a year
- Pay-per-view
- $3,000
- Subscriptions
- $200
- Merchandise
- Off
- Sponsorship
- Off
- Advertising
- $70
An illustrative estimate from your inputs and benchmark rates, not a forecast. Sponsorship uses the low end of typical monthly ranges. Platform terms are agreed on a call.
Broadcast-grade production
The production stack behind major events.
Substream plugs into TVU Networks cloud production. These are TVU's published stories from productions run on that stack.
Plans
We earn when you do.
Build and Pro run on a revenue share with a one-time setup. Enterprise is custom. We settle the terms on a call, once we understand your event.
Build
Revenue share
Everything you need for your own streaming site, built for you.
- White-glove development service
- Custom landing page
- OAuth sign-in setup
- Payment system integration
- Analytics dashboard
- Simulcasting to socials
- Overlay graphics and advertising package
Pro
Recurring eventsRevenue share + hardware
For growing broadcasters and recurring events. Everything in Build, plus:
- Transmitter hardware bundle
- Customer-support SLAs
- Enhanced production capabilities
- SCTE ad-marker insertion
Enterprise
Custom
Tailored for large-scale streaming. Everything in Pro, plus:
- Multi-CDN routing
- SAML SSO
- 99.995% uptime SLA
- Dedicated account team
FAQ
Questions leagues and event teams ask us
White-label streaming means your live video runs under your own brand. Substream gives you a fully customizable streaming site with your logo, colors and domain, and no "powered by" badge. You control the viewer experience end to end.
Yes. It was built for it: low-latency delivery, up to 4K, multi-camera support, automatic AI highlights and monetization in the player. It works for professional leagues, clubs, academies and federations that want to stream matches on their own site.
Pick the revenue lines that fit your audience: pay-per-view tickets, subscriptions and season passes, in-stream merchandise through Shopify, direct brand sponsorships, and advertising. Stripe, Apple Pay and Google Pay are supported at checkout.
You do. Fans register on your site, so you get the name and email of everyone who tunes in, along with their watch and purchase history. Nothing is shared with a third-party audience platform.
On social platforms the platform owns the viewer relationship, runs its own ads and decides who sees your stream. With Substream it is your brand, your data and your revenue. You can still simulcast to those platforms for reach and bring fans back to your own site.
Connect your store in the dashboard and your products appear as interactive overlays during the live stream. Fans can buy without leaving the video.
Yes. Operators can overlay odds and bet cards on a first-party stream so fans watch and bet in one place. Geo-restriction checks and responsible gaming messaging are part of the player. Leagues can also enable a betting partner on their own streams where it is legal.
Yes. The same platform streams concerts, conferences, creator shows and church services, with donations and member-only access where they make sense.
Connect a camera (phone, DSLR or professional), brand your player, and you can be live the same day. The white-glove Build plan covers the complete setup, including your site and payments.
Own your next broadcast.
Show us your league or event and we'll walk through what a branded stream, a paywall and a fan database would look like on your site.
Building a game instead? See Substream for game studios →